Test Driven: Scion FRS Automatic, Nick’s Impressions
Posted: June 21, 2012 Filed under: Cheap Fun!, TEST DRIVEN | Tags: 200, 4, Automatic, boxer, BRZ, cylinder, Drive, engine, FRS, handling, hp, Mind, motor, Over, review, RWD, Scion, sharp, Subaru, Test, Toyota, Transmission 4 Comments »
I was able to take a short drive in an Automatic Scion FRS recently. The drive was kept brief because I had asked for a manual, and was “just getting a feel for it so I could see if I wanted to order a manual”. Obviously this was not an ideal situation for a review but it did get me some seat time in this hot new car that is selling off the shelves, so I took what I could get for the time being. What follows are my first impressions on the Scion FRS, expect a full fledged review once I am able to get my hands on one with a clutch pedal for a decent amount of time. Read the rest of this entry »
Marketing the Scion FR-S/Subaru BRZ
Posted: December 6, 2011 Filed under: AUTOMOTIVE INSIGHTS, INDUSTRY TALK | Tags: BRZ, Drive, event, FR-S, GT-86, Idea, info, marketing, Mind, motor, Over, pictures, proposal, rear, release, RWD, Scion, Spec, Subaru, Toyota, wheel 1 Comment »
The Scion FR-S will be the American version of the Toyota GT-86
Now that the US-market Scion FR-S/ Subaru BRZ have been fully revealed, the question of marketing comes to mind. This is especially so considering the fact that these two cars are basically identical to one another. Some differences seem to exist in the various trim levels offered (with the Subaru being slightly upmarket from the Scion), as well as some slight visual aspects, but otherwise there really are no meaningful differences to choose one car over the other. They seem to be counting on brand loyalty to differentiate the sales between the two brands, but this new rear drive sports car is a bit off color for both brands. Read the rest of this entry »
