Why young people aren’t buying cars, debunking the hysteria

There has been tons of talk lately about young people, or “millennials”, and their lack of interest in cars. This summer I was working on some aspects of the Chevy Spark launch, and all we talked about was how to make the car appeal to fictional young people whom nobody has ever met. As an actual member of the “millennial generation” I can tell you that this is all extremely frustrating; a bunch of idiotic older people trying to read all sorts of fantastical reasons into an answer that is really quite simple. Now, I am obviously a car enthusiast so my own tastes are not representative of my whole generation, however many of my friends fit the norm much better. I will try and make things clear, from the perspective of someone who is actually a part of the generation in question, and not some foolish marketing person in a panic.   Read the rest of this entry »