The Death of Maybach: Al’s Thoughts

Maybach 62S at the Pebble Beach Concours.

So, Maybach, as of six days ago, is on its way out, according to Daimler-Benz.  Although the cars are pretty overwhelming to behold and definitely showstoppers, I’m not shedding that big of a tear.  Yes, I finally got to drive one a few months back, and yes, I did enjoy it.  But, when I look at just how the marque has performed in the market over the past decade, my general feelings about the brand have become more evident.  Mercedes-Benz was very ambitious in launching the Maybach name, but not every name can be successful, and here are my thoughts on why I don’t think it succeeded. Read the rest of this entry »