Bentley and Lamborghini, the VW effect

Around the turn of the 20th century Volkswagen acquired both Bentley and Lamborghini, two very different, very prestigious brands. Right away there was some worry by many enthusiasts that VW may dilute the brands, especially in the case of Lamborghini, but it soon became clear that they were only making things better. In the coming years they introduced the likes of the Bentley Continental and Lamborghini Gallardo. Both were totally new cars that delved into new territory for their respective brands, and both would go on to become the best selling cars in their brands history to date. Lets take a look at what made these two models so successful.

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Spotted! Audi R8 4.2, Honolulu, Hawaii

R8 with seating for three

This one has a story to go with it. I was on a bus tour going around Oahu with my family and we stopped to see the top of one of the mountains where a famous battle had occurred. So on the way back to the bus we see this R8 pull in and park. The guy gets out and goes to to the other side of the car to open the passenger door. Then not one, but two gorgeous model-looking girls step out. Needless to say it was clear that this guy was doing a few things very right in his life.

-Nick

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The most vulgar object in existence

This is a model Lamborghini Aventador made of carbon fiber and diamonds. It costs 3.5 million euros which is funny because the actual Aventador car itself costs only around 300,000 euros, so you could have 11 or 12 real ones for the price of this model. Models are for people who cannot afford the real thing. Something like this is just absurdly ostentatious, and if you ask me whoever buys it should have all their assets seized on the spot and should be forced to check into a mental institution. Look I’m not against spending money in crazy ways, I’m even a little elitist at times myself, but there is a line and this sort of thing way over-steps it.

-Nick


Stagnant products, not lack of demand

All of these great cars share a common problem.

With the Mazda RX8 being phased out this year for reasons concerning a “lack of demand”, one must wonder what has gone wrong. The RX8 is a car that had some pretty decent sales numbers early on. Its sports car dynamics with a practical twist gave it much appeal for many people. Yet, today, in 2011, the demand has fizzled out, and I expect the reason is similar to two past offerings from Honda that shared a similar fate.     Read the rest of this entry »


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