Marketing the Scion FR-S/Subaru BRZ
Posted: December 6, 2011 Filed under: AUTOMOTIVE INSIGHTS, INDUSTRY TALK | Tags: BRZ, Drive, event, FR-S, GT-86, Idea, info, marketing, Mind, motor, Over, pictures, proposal, rear, release, RWD, Scion, Spec, Subaru, Toyota, wheel 1 Comment »
The Scion FR-S will be the American version of the Toyota GT-86
Now that the US-market Scion FR-S/ Subaru BRZ have been fully revealed, the question of marketing comes to mind. This is especially so considering the fact that these two cars are basically identical to one another. Some differences seem to exist in the various trim levels offered (with the Subaru being slightly upmarket from the Scion), as well as some slight visual aspects, but otherwise there really are no meaningful differences to choose one car over the other. They seem to be counting on brand loyalty to differentiate the sales between the two brands, but this new rear drive sports car is a bit off color for both brands. Read the rest of this entry »
