Marketing the Scion FR-S/Subaru BRZ
Posted: December 6, 2011 Filed under: AUTOMOTIVE INSIGHTS, INDUSTRY TALK | Tags: BRZ, Drive, event, FR-S, GT-86, Idea, info, marketing, Mind, motor, Over, pictures, proposal, rear, release, RWD, Scion, Spec, Subaru, Toyota, wheel 1 Comment »
The Scion FR-S will be the American version of the Toyota GT-86
Now that the US-market Scion FR-S/ Subaru BRZ have been fully revealed, the question of marketing comes to mind. This is especially so considering the fact that these two cars are basically identical to one another. Some differences seem to exist in the various trim levels offered (with the Subaru being slightly upmarket from the Scion), as well as some slight visual aspects, but otherwise there really are no meaningful differences to choose one car over the other. They seem to be counting on brand loyalty to differentiate the sales between the two brands, but this new rear drive sports car is a bit off color for both brands. Read the rest of this entry »
Toyota FT-86/Scion FR-S, details are out, so what needs to happen?
Posted: November 1, 2011 Filed under: INDUSTRY TALK | Tags: 2012, BR-Z, details, Drift, FR-S, FT-86, leaked, marketing, Mind, Modification, motor, Over, photos, Price, release, Scion, show, specs, Subaru, Thoughts, Tokyo, Toyota Leave a comment »
Scion FR-S
So, after an excruciatingly long wait, the details of Toyota’s new entry level sports car have emerged. After looking them over for myself, I am pleased to report that everything seems to be exactly what I had hoped it would be. The car has some serious potential to be quite a good driving experience with a curb weight around 2700lbs, manual transmission options, a limited slip differential, and a high output, naturally aspirated 2.0L boxer engine producing 200hp (do the math, that is 100hp/L). The FT-86/FR-S is showing much promise, and hopefully this means Toyota is finally going to start making viable cars again, but there are still some things this car must do before progress will truly be evident. Read the rest of this entry »
