Why Lincoln is in serious trouble
Posted: August 17, 2011 Filed under: INDUSTRY TALK | Tags: action, Auto, bad, be, business, Car, Cars, course, dealer, demise, difficulties, done, failing, Ford, Lincoln, Luxury, Mind, MKS, MKT, MKX, MKZ, motor, Navigator, of, Over, Problem, Sales, should, Town, What, woes 2 Comments »
Is a joke
Ford has made some great improvements over the past few years, however they have still not gotten it through their heads that Lincoln, their “luxury” division, is in need of a serious overhaul. Ford killed the Mercury brand last year, a great move in my opinion because Mercury was 100% pointless in the market. Lincoln is in a similar situation though, a luxury brand that doesn’t have many relevant cars. The auto industry is rapidly globalizing, and with that comes standards in each segment, as of right now Lincoln meets none of them in the luxury segment. Read the rest of this entry »
