By now most of us car folks know that BMW has been working on a line of front wheel drive cars, but today it has basically become official. I saw on Jalopnik that BMW will launch their first front drive car at the Paris Motor Show later this year. For me this marks the end of an era for BMW because they have finally made the commitment to stray from the ideals that made their great name. This is on top the fact that their entire line of cars has been getting bigger, heavier, and softer in recent years. In my opinion there are also no “true” M cars right now either, as all of the current ones put luxury as the priority over proper driving dynamics, when traditionally it was the other way around (see the fake engine noises in the M5). BMW has been going soft for some time now, whilst catering to the yuppy, poser crowd that just wants a status symbol in their driveway; the same people who buy X6s, X3s and whatnot. I see this as the end of an era for BMW because by making a front drive car they are showing their priority commitment to this plastic sort of customer at the expense of the brand’s own established identity and their previous customer base. BMW has always been about driving pleasure, now they are more about being a fashion accessory; going a similar route Toyota did back in the early 00s with the “green” stuff. They will likely be financially successful, but the BMW brand will have lost its significant reputation, in favor of becoming a cliché trademark of superficial and insincere culture. Cherish the memories folks, as there were some really great times over the years.
PS: Buy late model M cars soon because they will likely all be appreciating within a few years. I could’ve had an E30 M3 for 7k when I first got my license, now I’m kicking myself.