I don’t normally like to repost articles without attaching my own opinion on here, but this article just posted on Jalopnik hits the nail on the head I think. I spent my whole summer working on the PR for the Chevy Spark, and the talk was about how to get young people interested in cars. I was a huge fan of the VW Bulli when the concept was released, and I still think it would be quite successful. Give this article a read and see what you think.

-Nick