When it comes to advertising, no one knew how to advertise cars to women in the 1950s. It didn’t stop Dodge from trying, but they clearly weren’t so great at it either. Welcome to the 1955 Dodge La Femme–one of the most obscure 1950s Dodge products out there, regardless of engine or body type. Dodge attempted to make their car appeal to women, but they did it in such a way that would make most women blush with embarrassment for having to be in this car.
They started with a Custom Royal Lancer hardtop–and then got to work. The pink paint, gold trim pieces, and chrome were the start of it. However, Dodge somehow went the extra mile. The interior is finished in orchid and white, and there’s a color-coordinated rain coat, bonnet, and umbrella included with the car. No one knows how many La Femmes were made, but Dodge dumped it after 1956, presumably due to laughably low demand. There’s no denying it was a poor decision to make this car, but it still shows admirably amongst its Fifties rivals at this MI Concours event. Enjoy the photos.
-Albert S. Davis