We got our first look at the new Bentley Bentayga SUV at the New York International Auto Show. Part of me doesn’t think it quite fits as a Bentley, the other part of me sees how it was a no-brainer for the Luxury SUV segment.

I think there’s little doubt the Bentayga will sell well. I mean, pretty soon you’ll be seeing them sprinkled around the Apple Store side of your local mall, right next to the Teslas. The question is does it help Bentley or hurt their brand identity?

-Nick