Yes, the Prius. A different sort of car than we normally feature in this section, yet a car that has had a resounding impact on the automotive world in recent years. Everyone knows a Prius when they see one, and most people know that the car has become as much a political statement as a mode of transportation. Whether you buy into the whole Green movement or not, there is no denying that the Prius has been an incredible marketing success. It paved the way for an entirely new sort of car in the world, one that puts priority on efficiency and cleanliness over all else. We all know the car, but behind every car there is a story to tell. This is that story.

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