
The Lincoln Motor Company has been in rather sorry shape as of late. The 2008 economy crash hit them hard, but even before then their products were struggling to compete in the luxury market. I myself have criticized them, even going as far as to say that Ford should kill them off, completely restructure their lineup, and then bring them back as a new, reborn Lincoln. When I think Lincoln, I still think of the 1960s Continental, and we are quite far from the days now.
In recent decades, Lincolns have just been rebadged Fords with leather seats. During the majority of this period, Ford’s products were, quite frankly, pretty bad. The foundation for Lincoln’s products was a major weak point, and slow sales have reflected it. However, there is a bit of bright light now, with Ford’s new “One Ford” policy. America will finally get the great european Ford models that we have been so deprived of over the years.
In 2012 the new Ford Fusion came out, and this time it was simply an American version of the highly acclaimed Ford Mondeo from Europe. It is this well-proven platform on which this new 2013 Lincoln MKZ is based. It seems we now have a Lincoln model with some solid foundations, so the question now is, does it compete?
Continue reading Test Driven: 2013 Lincoln MKZ 2.0 Ecoboost AWD (9.5/10) →