Various media outlets have been reporting headlines along the lines of “Subaru Adds More Power to the STI!!!” But in reality, it’s just 5hp which changes absolutely nothing. It does, however, raise a larger issue I’ve had with Japanese automakers seeming to lack a basic understanding of the American market’s constant need for improvements.

Honestly, I say Subaru can go screw themselves until they make some real and meaningful improvements to the STI. They’re over a decade late on a real power bump for this car. My 04 STI was a Porsche 911 killer when it came out, and now an STI will lose to a V6 Camry on a highway pull. Even though the STI hasn’t changed much at all, somehow it’s nowhere near the same caliber of car it once was.

I don’t think the Japanese really understand the idea of growth in the performance market because they’ve made the exact same mistake with many other models over the years. They always seem to make a great product to start, but then they leave it the same for 10-15 years and finally kill it because it’s not selling and they wonder why…

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