Let’s begin with a story…
A few years ago, BMW created an all-new segment. They looked at the idea behind Mercedes’ beautiful CLS 4-door coupe, and then BMW thought… “what if we did that with an SUV?”, And the BMW X6 was born!
Now, unlike the Mercedes CLS, which is essentially just a sleeker, more beautiful Mercedes E-Class with no tangible drawbacks, the X6 didn’t turn out so well. The tapered roofline that makes a car look sleek wound up looking really awkward on the X6’s larger SUV proportions. It also compromised the size of the trunk. So a sleeker, more beautiful BMW X5 the X6 was not, not by a long shot. In fact, it really only served to remove the “utility” from “Sport Utility Vehicle.”
So why, then, would you buy a BMW X6? If you wanted an SUV for all of the reasons anyone wants an SUV, then you’d buy the X5. If you wanted a stylish coupe for all of the reasons people generally want a stylish coupe, then you’d buy a 6 Series. Where is the market for something that looks like a sad humpback whale on wheels?
Well, Mercedes-Benz has clearly been watching closely, and whatever the market may be, they want a peice of it! So, with that, they decided to take their M-Class SUV, break its back like Bane did Batman, and boom!… the Mercedes GLE is here.
Continue reading Mercedes’ New Bro-Chariot Has Arrived, And It’s Called The GLE








