Luxury isn’t about needs, luxury is about wants, or rather, desires. Practical concerns come second to delivering a highly remarkable experience. A luxury object is an art form, and it must appeal deeply to human emotion, even at the expense of being practical or being objectively inane.
The upscale part of Toyota, Lexus has always been extremely focused on delivering on practical concerns. They have the best reputation for build quality in the entire industry, and their cars have always been solid. A Lexus has always been a nice and dependable way to get around, but they never really rose above being just a well-polished transportation appliance. They never evoked any sort of deep carnal desire, or had a sense of occasion that made you want to go out and drive just for the hell of it.
Since 2008, Lexus has been taking serious steps to spice up their brand and make themselves a player in the true luxury segment. It’s a marketplace where people want something genuinely special, not just a Camry fitted with leather and wood. Lexus needed to define their own unique experience, and boy have they made moves in the years since.
This is the new Lexus LC 500, and it just might be the best GT car you can buy for $100 grand.